Looking for cheap electricity? Hey, good for you, more people should! Unfortunately, it’s almost as tough to find as it is to define – despite all of the advertisements out there promising low rates – but hey, you’ve come to the right place for both of those answers!

First, yes, we have cheap electricity – but don’t call us “cheap”, please. We certainly provide energy at a lower cost to you than a lot of the other guys, because we know that in our modern world, electricity is a necessity, and shouldn’t cost you an arm and a leg.

Why do some electric plans on the Power To Choose site cost less, though? For that, let’s go to our Marketplace Fairness Correspondent*, Caelynn from ABC’s The Bachelor. Hey Caelynn, is cheap electricity different than expensive electricity, or the same?

Season 23 Episode 6 GIF by The Bachelor - Find & Share on GIPHY

[*Note: She doesn’t work for us, it was just the first GIF that popped up when we typed ‘same’]

Thank you, Caelynn from ABC’s The Bachelor!

So, will your lights flicker if I choose a “cheap electric company”? Absolutely not.

Will your grandma’s chili recipe take longer to bring up to a simmer on your electric stove? Dude, no, but share that recipe with us.

Is the electricity different in any way? Nope!

See, we all get our power from the same Transmission and Distribution Utilities (TDUs) across Texas. You have the power to choose how much you pay, and how you pay for it. So “cheap lights” doesn’t mean lower quality.

In other instances, yeah, going cheap isn’t a great idea. How do you feel after picking Taco Bell over Torchy’s or Chipotle? Not great!

Sxsw 2016 Omg GIF by Torchy's Tacos - Find & Share on GIPHY

Love you, Torchy’s! Send us free tacos please!

Sometime we have to buy some  cheap shoes, and they just don’t last as long and they’re not as comfortable. And let’s skip past that time you saved some money one-ply toilet paper. You see where we’re going with this, folks, and “cheap” can get pretty ugly.

What about with utilities? Good luck streaming the best show on Netflix (spoiler alert: it’s Jeopardy! reruns) on the cheapest internet plan. Skimping on your cable TV package (or skipping it altogether) might not be a huge deal if you have your friend’s HBO Go password. But don’t you hate getting cheap (and bad) internet service. After all, Game of Thrones is coming back soon, and we can’t wait to see if [REDACTED SPOILER] finally kills [REDACTED SPOILER].

Game Of Thrones Puppy GIF - Find & Share on GIPHY

We’d just be happy with more screen time for the direwolves, to be honest.

Electricity is a different story, though, because of *what* makes it expensive. Why do the big guys charge more? Do they have some kind of special VIP electrical grid with a velvet rope, sparklers and bottle service? Nope. Is it artisanal, hand-crafted electricity? Nope.

Obviously, if there was some kind of VIP section, we would’ve been on the guest list.

The difference isn’t the electrons themselves – it’s the companies peddling it. They pretend that their plans are the cheapest, then lock you into a long-term contract and make their profits off of all the hidden fees they didn’t tell you about. You shouldn’t need a law degree to save on your energy bills – electricity is a necessity! – but with some of these contracts, that’s the only way.

Contracts and fees aren’t the only shady practices these companies engage in. That “free nights and weekends” plan you signed up for is probably a scam, too.

And energy companies with higher rates don’t have much reason behind that. Do they charge more because of their customer service? Ha, good one. You’ve called your electric company with a billing questionThat usually ends with their customers doing this.

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(Of course, if you do want good customer service… well, click here)

So, even if a company claims that they have the lowest rate, you can bet they’ll make up for it with fees. And… if a company has a high rate, you’re not really getting anything extra for that money.

Want actual cheap electricity? Here’s how: find a better energy company. Like us!

You won’t find any hidden fees here, not because they’re hidden *really* well, it’s because we don’t have any to begin with. Same goes for things like deposits, credit checks, annual contracts, snakes, etc.

What we do have, though, is a ton of extremely satisfied customers, low rates, full transparency, excellent service, 100% clean energy, fresh baked cookies (just kidding on that one – we wish!) and a burning desire to change the electricity game in Texas. In other words, you could pick us on price alone, but there are so many other reasons to switch.

Speaking of paying less, you know the best way to do that? Actually being aware of your usage in real-time! Our pay-as-you-go model (also known as prepaid electricity, but without all the dirty tricks that many prepaid providers pull) includes daily text alerts telling you how much energy you’re using. Putting you in control helps you reduce your usage, which means reducing your bill no matter what your rate is.

Looking for cheap electricity? Hey, it doesn’t get any cheaper than free – and we’ll cover your first three days at no cost to you and no strings attached. Don’t like us? No worries – you can cancel any time – but we’re confident that won’t happen.

Between helping you cut your usage, not charging you hidden fees and not locking you into a long contract, we think we’ve got the perfect recipe for *actual* cheap electricity.