Let’s get this out of the way: we won’t spoil anything from Season 8 in this post. You’re safe!

Jon Snow’s full title is a mouthful. First of his name, the White Wolf, the 998th Lord Commander of the Night’s Watch, King Crow, the Prince who was Promised, King of the Andals and the First Men, the Undying, Lord of the Seven Kingdoms and protector of the Realm.

We’d like to add one more: Pogo Energy customer.

Okay, so Winterfell isn’t exactly on the Texas power grid. Heck, none of Westeros (or Essos!) even has electricity to begin with. So what? George R. R. Martin hasn’t finished the series yet, so as far as we’re concerned, the whole thing could be happening somewhere in West Texas. It’s a big state! But we digress.

Okay, on second thought, definitely not Texas.

Jon Snow is everything we love about our customers. Here’s why:

He’s trying to save the world from an apocalyptic climate threat

Given the spoiler free-ness of this blog, the last time we saw Jon Snow, he was uniting forces with Daenerys Targaryen and asking Cersei Lannister for help defeating the Night King’s army of undead. Winter is coming, after all!

But let’s roll back the tape. His quest boils down to this:

  • There’s an imminent apocalyptic climate threat
  • …that seemingly can’t be stopped
  • …and that his world isn’t prepared to fix
  • …and the people in power (in this case, Cersei) don’t believe the gravity of the threat
  • …and those same people refuse to do anything about it

Sound familiar? Here at Pogo, we’re dedicated to combating climate change by providing 100% renewable energy. Climate change isn’t a matter of belief – just like how the Night King is coming whether or not Cersei believes that he exists – and like Jon Snow, we’re trying to actually do something about it.

But it’s not just about convincing the people in power to do something about it – Jon is doing what any good millennial (granted he’s from a different millennium entirely) would, and recruiting all of his friends to help fight this threat as well. Way to go, Jon!

He’s really just an overworked millennial

Jon Snow never asked for any of this.

He was never seen as a true Stark by his family, nor did he want to lead the Night’s Watch or become the King in the North. Back in Season 1, he just wanted to go serve on the wall and find some purpose in a life that had been unfair to him. A few years later, he’s basically working five different jobs!

Us when someone says millennials are killing another industry

Another key millennial trait that Jon Snow has in spades: he’ll be friends with anyone, regardless of social class. His best friends are Samwell Tarly, who is the only nerd in all of Westeros (hey, nerd culture is mainstream now, Sam would love 2019!) and Tormund Giantsbane, one of our favorite Free Folk who isn’t even from Westeros and wasn’t welcome south of the wall until Jon Snow brokered a peace between their people.

Jon Snow is here to break down cultural barriers and shatter societal prejudices ingrained by previous generations, baby!

And let’s not forget about that killer beard/man-bun combo. Jon Snow, like modern-day millennials, doesn’t bend the knee to the razor industry in order to conform to society’s definition of professionalism. Nope, he’s letting his relentless effort and accomplishments speak for themselves.

Same, Dany. Same.

Basically, he’s all about challenging the status quo. Sounds like a millennial to us! As you know by now, millennials love us because we do the same thing.

Remember how shocked Jon Snow was when Olly and Ser Allister both started stabbing him at Castle Black? Well, that’s exactly how many Texans feel when getting their bills after being promised free nights and weekends. That, and many other plans out there, are scams in disguise. Nobody likes B.S.! Are we comparing our competitors to everyone’s least favorite character (Olly) in the entire show? You bet we are.

Speaking of scams, there’s a so-called “free pass” plan out there that’s anything but free. Turns out the actual rate is 14.5¢/kWh. That’s… well, let’s just say we’re not lighting up over it like Tormund does when Brienne walks into the room.

That’s a rate that very few can afford – even the Lannisters might not be able to pay that debt – but rolling with us means you’d pay as little as 6.7¢/kWh. Translation: switching to Pogo is like taking a big ol’ swing of Heartsbane and slicing your energy bill in half.

Remember, Ned Stark always said that the one who passes the sentence should swing the sword. That’s why we put our customers in charge – all that’s left to do is switch to us, and you can swing that sword at our industry’s Bill Shock model. Rather than waiting until the end of the month – just like Jon Snow waiting for – to see what the damage is, our pay-as-you-go system puts the customers in charge, and we’ll never resort to hidden fees just to make a profit. Other energy companies want to keep you in the dark until the time comes to pay the bill, but we send out daily text alerts to let you know exactly how much you’re using.

Let’s face it, a modern day Jon Snow would probably have some issues with the way that most Texas energy companies operate.

Bonus: He is the true heir to the throne of Westeros

We like to treat our customers like royalty – doing things like Pogo Rewards and not requiring a deposit to start – but let’s be honest here, having an actual king as a customer would be pretty cool.  

Besides, he’ll need all of the help and resources he can get in his fight against the Night King and/or Cersei. With Pogo, he could save $387 per year (if he had energy bills to pay, at least), which probably buys plenty of Valyrian Steel and Dragonglass.

Ugh, prepaid electricity, right?

Why would anyone want to know how much energy they’re actually using before they have to pay for it? It’s so much more fun to sit back, crank up the heat in your home and roll the dice to see just how much bill shock you can absorb this month.

That mindset is crazy, right? Well, odds are it’s exactly what you’ve been doing. Yeah, yeah, we know, prepaid electricity isn’t for you because prepaid energy companies suck. We’ve all heard about their their sky-high prices, hidden fees and dishonest rates. You’re wise to distrust them. They’ve earned it!

However, when done right, pay as you go power (aka prepaid electricity) can really rock! Despite what you’ve been conditioned to think, you can have cheap electricity, that’s 100% clean with no deposit, long-term contracts or hidden fees.

At Pogo Energy, we think it’s high time to kill an antiquated industry, and we believe there’s only one group we can call to help – or, in this case, send an Instagram DM to – millennials.

Millennials Love Prepaid Electricity

Millennials killed [blank] is the new Florida Man – you’re in charge of a fill-in-the-blank, choose-your-own adventure where the outcomes are equally unpredictable and hilarious. Napkins? See ya, we’re just using paper towels now. Applebee’s? Let’s find a local hole-in-the-wall instead. Extravagant diamond engagement rings? No thank you, we have student loans to pay off.

Headlines about millennials’ impact on now-antiquated industries read like obituaries, and each one leaves an impression that they’re acting as some sort of economic Thanos, stopping at nothing to destroy ridiculous and antiquated marketplaces.

Well, millennials, we’re here to help you find the rest of the Infinity Stones – so long as you put those greedy energy companies at the top of your list for the next ones to go.  

Those “Millennials kill traditional power companies” headlines are long overdue, but we’ve been brainwashed into thinking there’s only one way to get electricity: their way. It’s time to fight back, and the best battleground is the great state of Texas where deregulated energy has given you the ability to take control. Novel concepts like affordable energy, no BS (bill shock), treating customers right and transparency are finally within reach here in Texas.

When’s the last time you heard of an energy company treating someone right? (Pogo Energy notwithstanding, with our 4.9+ star reviews!) And at Pogo we’re committed to doing more than just treating our customers right, we treat our planet right, too, with 100% clean energy at no additional cost to you. According to Rice university researchers, Texas is one of the few places in the entire world(!) with enough wind and sun to sustainably power its entire grid. We want to be at the forefront of that, whereas the traditional energy giants (and the dishonest prepaid power companies, too) don’t – or if they do offer clean energy, they charge you a premium for helping to save the world.

That’s not right – and it shouldn’t be the norm. Millennials haven’t just been killing antiquated industries – they’ve been sending a message that confusing, unfair or exploitative business models aren’t going to be around much longer. Energy in Texas should be the next thing on the millennial hit list.

When done right, pay-as-you-go electricity (please don’t call us prepaid) is perfect for taking control away from the giant energy companies and giving it back to the people. For example, we send daily alerts and don’t have any hidden fees, so you always know what your bill is going to look like, and you have the power to come in under your budget by adjusting your energy habits before it’s too late.

Millennials’ spending power has become a threat to companies that don’t wish to adapt and treat their customers with respect – and our goal is to provide that in an industry that’s long been devoid of fairness.

Snap Out of It and Get Prepaid Electricity

It’s time to snap out of it! Ditch that preconceived notion of prepaid electricity and try Pogo. You’ll get transparency, a fair deal, excellent service and the satisfaction of knowing that your money isn’t propping up long-time CEOs of an antiquated and exploitative industry. If you, your friends, and your friends’ friends all snap out of it, well, those exploitative energy giants will feel a different kind of snap.

Thanos Snapping Fingers

Added bonus: if you enroll now, we’ll throw in your first three days of electricity free, so there’s absolutely zero risk.

Long-term? On a bigger scale, with your help, we plan to reshape Texas and ensure that all energy companies – prepaid electricity or not – start acting ethically and sustainably. We could even blaze a trail to a sustainable grid – using Texas’s ample wind and solar potential.

But even if we don’t quite get there this year, we’re at least down to meet our millennial friends for lunch at some place that isn’t a soulless corporate chain with microwaved appetizers. Who’s up for some street tacos?