Much like human beings have things like weddings, anniversaries and birthdays, #brands have milestone moments, too! For most companies, that’s something like rebranding or selling stocks or finally getting invited to join the Illuminati. We haven’t done any of those (yet), but we did hit a milestone recently! 

In the grand scheme of things, this is basically the #brand equivalent of getting a new haircut, but we’re still excited about it! We bought a new funny domain, y’all.

Pictured: the guy we bought it from

Look What We Did!

Don’t worry, you can still find us doing our thing (blogging about The Bachelorette and giving you energy saving tips) here at PogoEnergy dot com. All we did was give y’all a new way to get there.

Clean energy and saving money are two of our three favorite things

Allow us to introduce you to

Clean energy and saving money are two of our three favorite things (Whataburger is up there, too), so we like to think it checks all of the boxes. What boxes are those? Glad you asked! 

Clean: We only provide 100% clean energy, so when you choose us you’re basically saving the world. There’s some nice positive karma for y’all. 

And: Just imagine the ghost of Billy Mays kicking down your door and screaming “BUT WAIT, THERE’S MORE!” That’s us right now. 

We miss you, Billy.

What we stand for…

Cheap: We don’t mean this in the “if we give you a ride we’re gonna Venmo request you for gas money once you get out of the car” sense. Nope, you can expect to save money with us – up to $387 per year, to be exact – because we don’t resort to the same dirty tactics that the other guys do. No hidden fees, daily alerts to help you monitor your usage, etc.… plus Pogo Rewards! Cheap electricity is the same as expensive electricity, so why pay more?

AF: It stands for “As F–” [touches earpiece] uhhhh ahem we mean “and fun,” we’re now being told by our lawyers that it’s “and fun” now. Clean and cheap and fun. Yup, that’s it.

Pictured: Our very good lawyer who told us to not tell y’all what “AF” really stands for.

So, next time you’re browsing the internet and forget our name (it’s four letters long but hey stuff happens), you can always just type and you’ll end up right on our virtual doorstep. The kind of doorstep you unfortunately can’t bring Whataburger to. We’re working on that technology next.  

Commitment is a funny thing. A bad breakup can leave you wanting to give the finger to your ex. Especially if that ex happens to be your energy company.

If you hate commitment, avoid committing to an electric service

Sure, some people want commitment more than anything (looking at you, Luke P. from The Bachelorette…) but for most people nowadays, it’s something that’s a bit scary. We get that! Still, whether you’re terrified of commitment or a Stage 5 clinger, we’ve got something for you.

That’s more than other Texas energy companies can say – between long-term contracts, cancellation fees and misleading marketing, they do everything they can to force commitment. If we had to draw a parallel to The Bachelorette – and, to be clear, we definitely don’t have to – they’d be up there with Luke P and Cam.

Pro tip: Never be Cam. Cam is the worst.

Sure, Cam and Luke P. both look fine on the surface, but if you had to commit to them long-term before even seeing all those red flags, how miserable would you be after even just a month? Once you get past the looks (which can be misleading!), you’ll discover hidden fees and shady business practices. Talk about baggage!

That’s why we’re more than happy to start things out casual. Load up your account with just $20 – no startup fees, no strings attached! – and you’re off and running with prepaid energy. Just take 60 seconds to sign up online, make your first charge up and boom, we’re hooking up…

…your electricity on the same day. Get your mind out of the gutter!

Either way, we’re fine starting this thing off real casual. Don’t like us? No hard feelings – we’ll never charge a cancellation fee. Good luck finding a better energy company – spoiler: you won’t – we’re not going to try to force a connection that’s not there. You’re more than welcome to come back, though!

We’ve had plenty of customers go from casual fling to a soulmate-level relationship, too. We have hundreds of customer reviews and our *average* is five stars. Do you think anyone’s giving Cam five stars?

Nope. Again, Cam is the worst.

Why do we have all of those five star ratings? Simple: because we do everything we can to be the best energy company out there. Between our pledge to only provide 100% clean energy, our lack of hidden fees (which other prepaid energy companies make a ton of money on), our daily text alerts, Pogo Rewards, amazing customer support and nonstop Whataburger references on social media, we’d basically get every rose on an all-energy company version of The Bachelorette.

Still on the fence? Again, that’s fine! But we want to give this thing a go, so let us be your summer fling – and if things don’t go well, we won’t guilt you into staying around.

Hello Texans, welcome back to moving season: the busiest (and most stressful) time of the year. It’s estimated that 80% of all renters move between April and September, with June and July being the most popular months.

Pogo Energy Makes Moving Easier

In Texas, that means sweat-drenched afternoons under the sun, trying to carry your old couch up a set of stairs into your new apartment. Here at Pogo Energy, we think you deserve some kind of reward for all of that effort, but we know that just getting all of your stuff into your new place is just the beginning.

Don’t forget to pivot!

Make Life Easier is Essential When it Comes to Moving Tips

You’ve probably heard all kinds of moving tips over the years – making a checklist, lifting with your knees, etc. – but here’s one you probably haven’t heard just yet: you should make the switch to prepaid energy once you get to your new place

Think about it, how much time did you actually spend in your new apartment before signing the rental agreement? Do you know how much energy you’re going to end up using in those first few months? Are the windows leaky? What temperature is your new fridge set to? Does your unit have energy efficient lights or plugs?

What it feels like to estimate your energy bill before even moving.

Not knowing those answers could cost you hundreds of dollars if you sign yourself into a long-term contract with one of the big guys. Between misleading offers, high rates and hidden fees, you’ll have no clue why your energy bill ends up being way higher than expected – or if you’re using more energy than you should be.

If you end up wanting to give your old energy company the finger on the way out, well, we wouldn’t blame you. In fact, we’ll help you do it.

Isn’t it Time You Were in Control of Your Electricity Bill?

A prepay power plan – when it’s done right, lets you know exactly how much you’re spending on your electricity as you’re using it. Having the insight into you energy usage gives you the power to adjust your usage and save yourself money, and headache. That extra money in your pocket can help you recoup whatever moving fees you racked up – or, if you guilted all of your friends into helping you move (looking at you, Steve), you can treat them to some Whataburger and know you’re not breaking the bank. Our customers save money that’ll buy you quite a few (meaning a whole stinking lot of) honey butter chicken biscuits! And making the switch only requires about a minute of your time.

It’s that easy: you sign up, you load up $20 or more and you get the power turned on the same day. And your first three days are free!

It literally takes less time than unpacking a box or setting up your Playstation or figuring out how to start your #MovingDay Instagram Story. Plus you get the peace of mind knowing that you’re dealing with a company that *averages* five star reviews. Our customers love us, how many other Texas energy companies can say that?

The other guys make you pay a deposit and/or a setup fee, and would charge you a crazy cancellation fee if you decided to switch after signing up. Why do that when you just paid to move all of your stuff plus paid your first month’s rent AND a new security deposit? Instead, just load up $20 into your account, and that $20 goes right to work for you – after those three free days, of course. Sure, prepaid means paying as you go, but it ends up saving you a bundle in the long run.

Not only do you get the satisfaction of knowing you’re not paying too much, but you’ll get to feel good about not giving any money at all to a company that couldn’t care less about you. The other guys *want* you to not find out about the leaky windows or inefficient lights that drive up your energy costs. Not us! We send you daily text alerts so you know exactly how much energy you’re using every day – and our blog has plenty of great tips for cutting that number down to save even more money. And then we reward you for saving money by giving you Pogo Rewards each and every month – which you can use to get things like discounts, food and more. So really, you’re doubling up on savings. Savings-ception!

That extra cash sure comes in handy when you’re moving, right? And you can also feel good about the money you *are* paying with us, since you’re also getting 100% clean energy. And you’re getting some of that money back through Pogo Rewards, too! Saving money and saving the world at the same time sure feels good, right?

You’re about to upgrade your living space, why not upgrade your energy provider as well? And when moving day finally comes, and you’ll feel just a little bit better when you carry that old dresser up six flights of stairs.

Mysteries can be fun! Who didn’t love watching Scooby-Doo (even the live action one, which surprisingly holds up!) back in the day, or trying to figure out who your secret admirer is?

Take the mystery out of your energy bill

There are many fun mysteries. But, “Why is my energy bill so high?” is not one of those fun mysteries. Mostly because there is no fun answer – like the white mystery Airheads, where every answer is fun! – instead typically boiling down to “you used too much energy” or “your rates are too high” or “there are a ton of hidden fees in here.”

If you don’t know what to look for in an energy company, you’re probably getting a bad deal on your energy bill, whether it’s hidden fees, high rates, misleading advertising or just generally high usage. Luckily, your friendly neighborhood energy company/charismatic blog presence Pogo Energy is here to save the day! Here’s some actual advice on how to lower your energy bill.

1: Reduce Your Energy Usage

There’s no shortage of different tips out there for reducing your energy usage, ranging from “yeah, I could do that” (unplugging things you’re not using!) to “who do you think I am, Scrooge McDuck?” (outfitting your home with solar panels).

Meanwhile, we’re scrounging up all the loose change in our car in the Whataburger drive-thru.

With that in mind, though, lower overall usage will almost always lead to lower bills. The one exception would probably be if you fall into one of those scam “free nights and weekends” plans and your usage all falls during the daytime. But we digress.

The one big thing you can do to save money on your energy bill is by doing all the small things that play into reducing your energy usage. Like these!

  1. Instead of blasting the heat or air conditioning, open windows when it’s nice outside! Not only does it save you energy and give you a nice little breeze, but it’s scientifically proven to improve your mood!
  2. As mentioned above, unplug things you’re not using! It may not seem like much, but unplugging idle devices can save as much as $200 per year in many cases.
  3. Turn off your lights, too! Leaving lights on when you’re not in the room is wasteful and takes up a big chunk of your energy bill.
  4. Wash your clothes on cold! You should probably be doing this anyways, since it can extend the life of your clothes, but it also uses a lot less energy and can save you roughly $60 per year. That’s $5 per month, which is basically “yeah I know guac is extra” cashflow.
  5. Change your light bulbs! There’s some up-front investment here, obviously, but you’ll make that back and then some, to the tune of $200 of savings per year.
  6. Invest in a smart thermostat! Brands like Nest and Ecobee are very popular, and while there’s also an up-front cost for these, they can help you save money on your energy bill in the long run, roughly $140 per year.

If you do all of those things (and you’re great, so why not?), that all adds up to $600 of energy savings per year – and that’s without having a good estimate on the impact of opening windows or turning off lights.

2: Switch to Pogo

Switching to Pogo Energy is one of the easiest things you’ll ever do – seriously, it takes five minutes – and it’ll save you $254 per year on your energy bills.

Our pay-as-you-go electricity model puts you in charge, and our daily text alerts can let you know when you’re being wasteful or using too much energy. But beyond that, there’s another huge way we can save you money compared to the other guys: we don’t have any hidden fees – or connect/disconnect fees!

TFW someone asks us if we have hidden fees.

Texans already pay way too many hidden fees each year, and the Power To Choose site isn’t doing enough to halt that practice. Our Pogo Promise is that we’ll never engage in those practices. No hidden fees ever. Other guys will charge you all kinds of fees – connection fees, disconnection fees, low balance fees, reconnection fees, “today is Tuesday” fees, “you posted an Instagram photo of latte art” fees, pretty much anything they can think of.

That means that, with the other guys, you’re not just paying for your usage – you’re paying for their whims and rules, too. Beyond that, you’re probably paying to hurt the environment. That’s why, in addition to never charging hidden fees, we’re committed to only providing 100% sustainable energy.

Plus, unlike going with one of the other guys (which you shouldn’t do) or buying a bunch of LED bulbs (which you probably should!), there’s no upfront cost with us. No deposit, just load up your account and get started. We’ll even give you the first three days for free!

If that somehow isn’t enough to convince you, we’re also introducing Pogo Rewards! Our customers get Reward Dollars every month and daily gift card giveaways, putting even more money in your pocket instead of going to some energy executive with seven vacation houses.

3: Do BOTH of those things

Okay, so this isn’t really *another* thing, but the logic here works, right? If you reduce your usage, you’ll save money. If you switch to Pogo, you’ll save money. If you reduce your usage AND switch to Pogo, you’ll save even more money.

Adding together the $600 per year from reducing your usage and the $387 per year from our rates, you’re looking at *frantically pounds calculator keys* $900 per year, which is pretty darn good.

But here’s the kicker: reducing your energy usage is even easier when you’re with Pogo Energy. Our daily text alerts and pay-as-you-go setup will let you know if you’re using more energy than you planned on. Plus, you get the peace of mind of knowing that you’ll never get charged a hidden fee.

Roll with us, and you’ll never have another bad surprise from your energy company. Just good surprises in your bank account. It’s a no-brainer, right?

Jon Snow’s full title is a mouthful. First of his name, the White Wolf, the 998th Lord Commander of the Night’s Watch, King Crow, the Prince who was Promised, King of the Andals and the First Men, the Undying, Lord of the Seven Kingdoms and protector of the Realm.

We’d like to add one more: Pogo Energy customer.

Okay, so Winterfell isn’t exactly on the Texas power grid. Heck, none of Westeros (or Essos!) even has electricity to begin with. So what? George R. R. Martin hasn’t finished the series yet, so as far as we’re concerned, the whole thing could be happening somewhere in West Texas. It’s a big state! But we digress.

Okay, on second thought, definitely not Texas.

Jon Snow is everything we love about our Pogo customers.

Here’s why:

He’s trying to save the world from an apocalyptic climate threat

Given the spoiler free-ness of this blog, the last time we saw Jon Snow, he was uniting forces with Daenerys Targaryen and asking Cersei Lannister for help defeating the Night King’s army of undead. Winter is coming, after all!

But let’s roll back the tape. His quest boils down to this:

  • There’s an imminent apocalyptic climate threat
  • …that seemingly can’t be stopped
  • …and that his world isn’t prepared to fix
  • …and the people in power (in this case, Cersei) don’t believe the gravity of the threat
  • …and those same people refuse to do anything about it

Sound familiar? Here at Pogo, we’re dedicated to combating climate change by providing 100% renewable energy. Climate change isn’t a matter of belief – just like how the Night King is coming whether or not Cersei believes that he exists – and like Jon Snow, we’re trying to actually do something about it.

But it’s not just about convincing the people in power to do something about it – Jon is doing what any good millennial (granted he’s from a different millennium entirely) would, and recruiting all of his friends to help fight this threat as well. Way to go, Jon!

He’s really just an overworked millennial

Jon Snow never asked for any of this.

He was never seen as a true Stark by his family, nor did he want to lead the Night’s Watch or become the King in the North. Back in Season 1, he just wanted to go serve on the wall and find some purpose in a life that had been unfair to him. A few years later, he’s basically working five different jobs!

Us when someone says millennials are killing another industry

Another key millennial trait that Jon Snow has in spades: he’ll be friends with anyone, regardless of social class. His best friends are Samwell Tarly, who is the only nerd in all of Westeros (hey, nerd culture is mainstream now, Sam would love 2019!) and Tormund Giantsbane, one of our favorite Free Folk who isn’t even from Westeros and wasn’t welcome south of the wall until Jon Snow brokered a peace between their people.

Jon Snow is here to break down cultural barriers and shatter societal prejudices ingrained by previous generations, baby!

And let’s not forget about that killer beard/man-bun combo. Jon Snow, like modern-day millennials, doesn’t bend the knee to the razor industry in order to conform to society’s definition of professionalism. Nope, he’s letting his relentless effort and accomplishments speak for themselves.

Same, Dany. Same.

Basically, he’s all about challenging the status quo. Sounds like a millennial to us! As you know by now, millennials love us because we do the same thing.

Remember how shocked Jon Snow was when Olly and Ser Allister both started stabbing him at Castle Black? Well, that’s exactly how many Texans feel when getting their bills after being promised free nights and weekends. That, and many other plans out there, are scams in disguise. Nobody likes B.S.! Are we comparing our competitors to everyone’s least favorite character (Olly) in the entire show? You bet we are.

Speaking of scams, there’s a so-called “free pass” plan out there that’s anything but free. Turns out the actual rate is 14.5¢/kWh. That’s… well, let’s just say we’re not lighting up over it like Tormund does when Brienne walks into the room.

That’s a rate that very few can afford – even the Lannisters might not be able to pay that debt – but rolling with us means you’d pay as little as 6.7¢/kWh. Translation: switching to Pogo is like taking a big ol’ swing of Heartsbane and slicing your energy bill in half.

Remember, Ned Stark always said that the one who passes the sentence should swing the sword. That’s why we put our customers in charge – all that’s left to do is switch to us, and you can swing that sword at our industry’s Bill Shock model. Rather than waiting until the end of the month – just like Jon Snow waiting for – to see what the damage is, our pay-as-you-go system puts the customers in charge, and we’ll never resort to hidden fees just to make a profit. Other energy companies want to keep you in the dark until the time comes to pay the bill, but we send out daily text alerts to let you know exactly how much you’re using.

Let’s face it, a modern day Jon Snow would probably have some issues with the way that most Texas energy companies operate.

Bonus: He is the true heir to the throne of Westeros

We like to treat our customers like royalty – doing things like Pogo Rewards and not requiring a deposit to start – but let’s be honest here, having an actual king as a customer would be pretty cool.  

Besides, he’ll need all of the help and resources he can get in his fight against the Night King and/or Cersei. With Pogo, he could save $254 per year (if he had energy bills to pay, at least), which probably buys plenty of Valyrian Steel and Dragonglass.

We’re in the endgame now.

Or, rather, America is just a few short weeks away from the release of Avengers: Endgame, in which they will once again take on the Mad Titan Thanos. Last time we saw Thanos, he did to the universe what we do for Texans’ energy bills (i.e. cutting it down to size), drawing the ire of the Avengers (and the support of one subreddit) in the process.

In the last movie, Avengers: Infinity War, the Avengers were unable to stop Thanos. The one fatal flaw of their plan, though: they didn’t call us.

You heard it here first, folks, we weren’t invited to the last session of Avenger-ing. Neither were Hawkeye, Valykrie or Ant Man, so at least we weren’t the only ones. Still, had they called us, we’re sure Thanos wouldn’t be hanging out on his farm right now.

“But you’re just an energy company,” you may be saying, “how could you stand a chance against that giant purple guy?”

Here’s how: we’d actually reason with Thanos.

We Can All Be Awesome and Save The World by Going Green with Pogo

Anyone who follows us on social media knows that we’re lovers, not fighters. We’re not saying we’d beat Thanos into submission through sheer force (after all, dude went toe-to-toe with the Hulk and walked away unscathed) – but we could reason with him!

See, Thanos’ motivation (in the movie, not the comics) was that the galaxy’s resources were being depleted by a rising population, destroying planets and causing starvation. Hey, he’s not wrong! Climate change is a real thing, and we’re doing our best to fight it, too. We’re just going about our fight differently.

Thanos is clearly a glass half-empty guy – or more accurately, a universe-half-empty guy – so his solution was a bit, uh, out there. Of course destroying half the universe will lead to less energy consumption, pollution and waste. That’s common sense.

With respect to drastically cutting carbon emissions and pollution we’re on the same page as Thanos here. But there’s an easier way to do this that still allows Texans to enjoy Whataburger while also saving the galaxy.

Dude, there’s an easier way.

The Infinity Stones have, well, infinite power (more on that later!), so that got us thinking of a few less murder-y solutions to Thanos’ problem. And each of them only really requires one of the stones!

  1. Power Stone: Hey, it’s a source of completely sustainable, renewable energy. Maybe try using it for that? Here on Earth, at least, we could use it to power our entire electrical grid, instead of burning coal!
  2. Space Stone: This seems really useful, too! Instead of dumping dirty energy waste into our rivers and streams or using landfills for other waste, we could teleport it to a planet that doesn’t support life, right? That’d free up a ton of space!
  3. Mind Stone: Maybe our personal favorite solution: use the mind stone on greedy energy executives who stand in the way of climate change solutions! The mind stone convinced Hawkeye to turn on the Avengers back in the first movie, so we could definitely use it to convince the people at the top to invest in renewable and sustainable energy!
  4. Reality Stone: The easiest solution actually involves the reality stone! It allows the wielder to manipulate matter, so… we could just turn any pollution into fertile farmland. Or to undo deforestation (so… reforestation?) or bring back extinct species (except the velociraptors… wait that’s a different movie)!
  5. Time Stone: Oh, yeah, the time stone exists! Could just use that to reverse the effects of all pollution and climate change. Seems like a no-brainer.
  6. Soul Stone: We’re not sure what the soul stone does in the movies. It looks cool, though! So maybe Thanos can just make it into a necklace or something.

That’s a plan that not even Star Lord could screw up. Instead of snapping his fingers to eliminate half of the life in the universe, Thanos could use it to address all the causes of climate change. Thanos instantly becomes a hero, and doesn’t have to worry about the Avengers, well, avenging themselves.

Speaking of things that are as easy as snapping your fingers… it’s time for some humble bragging. Switching to Pogo Energy is easy – it takes less than a minute! – and even if you can’t suit up next to Captain America, you can take solace in knowing that you’re saving the world by supporting 100% clean energy. That may not make you an Avenger, but it does make you a superhero.

And the best part? You don’t even have to get off your couch! While Captain America is out there doing bicep curls with Toyota Corollas, you can just hang out, track you energy usage every day and save money.

Yeahhhh can’t help you with that, Cap

Using clean energy on its own probably makes you a more useful Avenger than Hawkeye. And War Machine’s environmental impact can’t be good (we should talk with him about that).

Groot, on the other hand, is perpetually cool with us.

We are Groot. We are Pogo Energy. Come save the world with us.  

When it comes to your electric bill, being in the dark isn’t the best move. Figuring out how much money you could have saved after years of dealing with greedy energy companies will have your head spinning.


The Cold Hard Truth- Electric Companies Are Sneaky

The truth is big electric companies don’t want you to know everything about how they do business. It can be hard to know exactly what you’re paying for. Electric Companies have long winded contracts with hidden fees. The contracts often have obscure clauses and advertising that is misleading.
They know that most people don’t have the time to spend an afternoon review their electric company’s service contract. Nor do most of us have hours to spend on the phone trying to dispute a fee? For anyone with any sort of life it’s easier to shut all the indiscretions out and go out for tacos instead. Hey, we don’t blame you, we love tacos.
But ask yourself if you’re getting a good deal on your electricity? Do you even know what a good deal is? What’s a good kilowatt-hour rate? What companies have the fewest fees? (We do!) How much does it cost to get out of your current contract?
If you know those answers off the top of your head, hey, you’re probably one of those people who watches Jeopardy and aces most of the questions.


Okay, you got us, they’re called *answers* since you reply in the form of a question. What is: our bad?
So, just for the sake of education, here are all of the things that electric companies don’t want you to know.

The Electric Service Contract

Watching Better Call Saul doesn’t make you a lawyer. When it comes to your energy bill, even Slippin’ Jimmy probably couldn’t figure out all of the different rules and clauses attached to it.
One of the most common ones is related to the contract itself. Not happy with your energy company’s service? Tough crap, according to them, you’re stuck in it unless you want to pay a huge cancellation fee. Luckily, the PUC prevents companies from auto-renewing contracts, but if your contract expires and you don’t cancel, they’ll still bill you on a month-to-month basis.
What kind of company wants to keep customers that are clearly unhappy with their services? Ones that prioritize profits over people, that’s who. It’s like if you had a bad experience at a restaurant, and instead of getting a gift card or having your meal comped, they charged *you* extra for not enjoying it.
You know what’s better than getting stuck in an electric contract? Well, most things, but the best thing is to not get into a long-term contract at all. Pogo doesn’t do those, and if you’re not happy with us, you’re free to leave any time. Pogo is the no strings attached electric company.

How much energy you’re actually using

No matter what your rate is, the best way to save money on electricity is to reduce your usage. The problem is that with most (nearly all, actually) energy companies, you don’t find out how much energy you used until the end of the month.
On track for a way bigger bill than normal? Hey, don’t expect your energy company to warn you. Remember, these guys have built-in profit margins *per kilowatt*. Basically, it’s in their best interest that you leave all your lights on around the clock.
Instead of waiting to find out how much energy you used, why not get daily updates on how much you’re *using*? Our daily text alerts let you know if you’re using more energy than usual. Need to tighten your belt one month? You’ll be able to see those savings in real-time.


Knowledge is power, folks and there is a lot of power in pay as you go electricity.

They get away with sketchy stuff – and try to get away with even more

So, in most states (aka every state that’s not Texas, the greatest state on the planet), energy companies get away with all kinds of shenanigans by default. A large majority of Texas have deregulated energy. Deregulated means that consumers have the power to choose their energy provider.
Companies in those states get away with everything from price gouging to a mountain of hidden fees buried deep in contracts thanks to a complete lack of choice. There’s no competition, so those companies don’t have any motivation to do what’s right for their customers.
That’s… well, not right. But hey, it’s not Texas.
In Texas you’d think the Public Utilities Commission would punish companies who engage in unethical or unfair marketing practices. Well, it’s tough for the market to choose when these guys trying to game the system go unpunished.
It’s not that the energy companies don’t get caught doing those things listed above – they definitely do – they just don’t get punished for it. It’s far more egregious for gas companies than electric ones, but it still happens in the electric sector.
What happens when these companies do get fined? They lobby the state to get rid of the PowerToChoose site entirely, arguing that customers are somehow better off in the dark.
Rather than delivering better (and more honest) service – and earning their customers’ trust – these companies want to skirt any oversight and keep their customers in the dark.
If these guys really were the best option out there for electric services, wouldn’t they want people to see that on the PowerToChoose site? Wanting to shut down the site, as a few of the big guys do (we won’t name names, but Dave Lieber will!) speaks volumes about how bad they are.

That there are better options out there-better electric services

Many electric companies lock you into long term contracts. Your electric bill has mystery fees and are unclear about how much power you use. When you call to talk about your usage, customer service gives you the run around. You end up feeling frustrated and lost, and without options.
Believe it or not, there is a better and greener option – like Pogo Energy!
Most electric companies don’t have your best interest in mind, or aren’t interested in giving you a fair deal. A select few, like us, wanted to see what happened if we brought ethics and new ideas into the electricity sector.
What other electricity company promises no hidden fees while also helping you reduce your usage? When’s the last time you knew your energy choices were helping the planet? We’re here to help you go totally green by giving you 100% clean energy. Ever hear of an energy company giving you a free three-day trial, and never having a cancellation fee?
People go through tough times. Most energy companies lack understanding if you are late paying your bill. Pogo has a promise. We call it the Pogo Promise. We will never disconnect your power on nights or weekends. If you need more time, we give you a zero interest payment plan.
Also, we sometimes tweet about how much we love Whataburger. The other guys don’t do that. So grab a honey butter chicken biscuit in one hand and take the 60 seconds to sign up on your mobile phone with your other hand.  


Looking for cheap electricity? Hey, good for you, more people should! Unfortunately, it’s almost as tough to find as it is to define – despite all of the advertisements out there promising low rates – but hey, you’ve come to the right place for both of those answers!

Cheap Electricity, But We Are Not Cheap

First, yes, we have cheap electricity – but don’t call us “cheap”, please. We certainly provide energy at a lower cost to you than a lot of the other guys, because we know that in our modern world, electricity is a necessity, and shouldn’t cost you an arm and a leg.

Why do some electric plans on the Power To Choose site cost less, though? For that, let’s go to our Marketplace Fairness Correspondent*, Caelynn from ABC’s The Bachelor. Hey Caelynn, is cheap electricity different than expensive electricity, or the same?

Season 23 Episode 6 GIF by The Bachelor - Find & Share on GIPHY

[*Note: She doesn’t work for us, it was just the first GIF that popped up when we typed ‘same’]

Thank you, Caelynn from ABC’s The Bachelor!

So, will your lights flicker if I choose a “cheap electric company”? Absolutely not.

Will your grandma’s chili recipe take longer to bring up to a simmer on your electric stove? Dude, no, but share that recipe with us.

Is the electricity different in any way? Nope!

See, we all get our power from the same Transmission and Distribution Utilities (TDUs) across Texas. You have the power to choose how much you pay, and how you pay for it. So “cheap lights” doesn’t mean lower quality.

In other instances, yeah, going cheap isn’t a great idea. How do you feel after picking Taco Bell over Torchy’s or Chipotle? Not great!

Sxsw 2016 Omg GIF by Torchy's Tacos - Find & Share on GIPHY

Love you, Torchy’s! Send us free tacos please!

Sometime we have to buy some  cheap shoes, and they just don’t last as long and they’re not as comfortable. And let’s skip past that time you saved some money one-ply toilet paper. You see where we’re going with this, folks, and “cheap” can get pretty ugly.

What about with utilities? Good luck streaming the best show on Netflix (spoiler alert: it’s Jeopardy! reruns) on the cheapest internet plan. Skimping on your cable TV package (or skipping it altogether) might not be a huge deal if you have your friend’s HBO Go password. But don’t you hate getting cheap (and bad) internet service. After all, Game of Thrones is coming back soon, and we can’t wait to see if [REDACTED SPOILER] finally kills [REDACTED SPOILER].

We’d just be happy with more screen time for the direwolves, to be honest.

Electricity is a different story, though, because of *what* makes it expensive. Why do the big guys charge more? Do they have some kind of special VIP electrical grid with a velvet rope, sparklers and bottle service? Nope. Is it artisanal, hand-crafted electricity? Nope.

Obviously, if there was some kind of VIP section, we would’ve been on the guest list.

The difference isn’t the electrons themselves – it’s the companies peddling it. They pretend that their plans are the cheapest, then lock you into a long-term contract and make their profits off of all the hidden fees they didn’t tell you about. You shouldn’t need a law degree to save on your energy bills – electricity is a necessity! – but with some of these contracts, that’s the only way.

Contracts and fees aren’t the only shady practices these companies engage in. That “free nights and weekends” plan you signed up for is probably a scam, too.

And energy companies with higher rates don’t have much reason behind that. Do they charge more because of their customer service? Ha, good one. You’ve called your electric company with a billing questionThat usually ends with their customers doing this.

Angry Work GIF - Find & Share on GIPHY

(Of course, if you do want good customer service… well, click here)

So, even if a company claims that they have the lowest rate, you can bet they’ll make up for it with fees. And… if a company has a high rate, you’re not really getting anything extra for that money.

Want actual cheap electricity? Here’s how: find a better energy company. Like us!

You won’t find any hidden fees here, not because they’re hidden *really* well, it’s because we don’t have any to begin with. Same goes for things like deposits, credit checks, annual contracts, snakes, etc.

What we do have, though, is a ton of extremely satisfied customers, low rates, full transparency, excellent service, 100% clean energy, fresh baked cookies (just kidding on that one – we wish!) and a burning desire to change the electricity game in Texas. In other words, you could pick us on price alone, but there are so many other reasons to switch.

Speaking of paying less, you know the best way to do that? Actually being aware of your usage in real-time! Our pay-as-you-go model (also known as prepaid electricity, but without all the dirty tricks that many prepaid providers pull) includes daily text alerts telling you how much energy you’re using. Putting you in control helps you reduce your usage, which means reducing your bill no matter what your rate is.

Looking for cheap electricity? Hey, it doesn’t get any cheaper than free – and we’ll cover your first three days at no cost to you and no strings attached. Don’t like us? No worries – you can cancel any time – but we’re confident that won’t happen.

Between helping you cut your usage, not charging you hidden fees and not locking you into a long contract, we think we’ve got the perfect recipe for *actual* cheap electricity.

You’re pretty hip, right? You tried out a new taco spot before any of your friends. You saw that hilarious tweet before it went viral. You listened to Chance the Rapper back in his mixtape days – way before he was winning Grammys.

Still, as you age gracefully into your mid-20’s (or late 20’s… or if you just turned 29 again), staying ahead of trends gets even harder. Your life is busy now! You’re not as plugged in, you don’t really *get* this whole Soundcloud Rap thing and while you definitely won’t tell anyone, you got a bit hungry after seeing an Applebee’s commercial last week.

Listen, we’re not saying that you peaked a few years back or anything, but maaaaaaybe you’ve lost your fastball. A recommendation used to really mean something, right? Well, we can help you recover some of that hipster cred., and save you plenty of taco money in the process.

Saving Money on Your Electric Bill

Here’s the secret – and stick with us here, because it sounds pretty wild: pay as you go power.  More commonly called ‘prepaid energy’ (which we scoff at), it actually rocks, as long as it’s done the right way. Paying as you go electric services means no hidden fees, no BS (bill shock) and full transparency. You know, the way we expect things to work.

Discovering prepaid energy is like when you dealt with crummy lunch options near your office until one day, you stumbled upon a great pho place tucked away in an alley. What do you mean, this has been here the whole time while I’ve been suffering? Making a discovery like that is great on its own – but when it replaces something you’re sick of anyways, that makes it even better, right?

Odds are, you (and your friends) are getting ripped off by one of the big guys – and getting shocked by sky-high bills at the end of each month. That ‘free nights and weekends’ plan you signed up for? Buddy, it’s a scam.

Once you try pay-as-you-go power, you’ll kick yourself for not knowing about this sooner, and you’ll be the first to tell all your friends about it. More money in your pockets means more margaritas for you and your crew, right?

Not sold on prepaid electricity just yet? Hey, we get it; most other prepaid companies trick and scam you just like the big guys. That’s why Pogo Energy exists: to do something right, and do it the right way. Here are some more reasons why you should give it a chance (not the rapper).


Wait why is this here? We said *not* the rapper. Does anyone proof these things?

Pogo Puts You In Charge
Raise your hand if you’ve ever had to adjust your budget after getting an energy bill, and missed out on a great night out with your friends. Unless your parents are oil barons, it’s probably something you’ve experienced. Well, with prepaid electricity, you know – and control – how much energy you’re using every day.

Worried about spending too much on energy? Our daily alerts let you know how much energy you’re using as you’re using it – not a month later, when it’s too late to make adjustments to your energy consumption – so you can make some adjustments to your usage.

Hate it when all of your bills hit at once? Never worry about that again. Our pay-as-you-go model means you make payments at your own pace, depending on your financial ability and budget. No more wondering how you’ll get to pay day!  

No Deposit, No B.S.
There’s no sugar-coating it: signing up for a new energy company usually suuuuuuuuuuucks. You pay a huge deposit and fees way before getting that wildly unpredictable (and likely way-too-high) bill after the first month.

Why pay twice (and too much!) for that first month of energy? Want no deposit electricity? With Pogo, there’s no deposit and no invasive credit checks. You just enroll on our site, charge up your account with as little as $20 and boom, your power will be on later that day.

Connection fees? Nope.

Disconnection fees? Nah, son.

Reconnection fees? See above.

Low balance fees? Never. Why are these even a thing?

Spiders? Don’t have those, either.

Snakes? We’re afraid of ‘em, don’t judge.

In summary:


The only thing that we can’t help with is the crushing weight of your parents’ expectations, but if it helps, we’re not gonna judge you for anything.

No Contract
Have a fear of commitment? Hey, no judgment here.

Here at Pogo Energy, we don’t require you to sign your life away with a long-term contract. We’re pretty darn confident that you’ll be satisfied with your service (after all, our customers love us), but if you don’t, it sure doesn’t help anyone to lock you into a long-term deal. That’s how the big guys make money, and it’s not fair.

Save Money
Again, a dollar saved is a dollar you can put towards tacos. With Pogo, your rate will be 20% cheaper than conventional billing power companies – plus we break down your usage and, as mentioned above, send you daily updates.

So, in addition to our lower rates, we’ll help you keep your usage low, which doubles up your savings! Go ahead, add that guac, champ.

100% Clean
Can’t shake the feeling of existential dread that comes with knowing that your money is going towards a company that is making everything worse for everyone? You know, like flying on Delta?

Well, those big energy companies are among the worst offenders when it comes to carbon pollution. Here at Pogo, we use only 100% renewable energy, which is just as reliable and effective as the energy you’re getting from the big guys, but without harming the environment.

electric-bill-clean-energy-wind -energy

We sure hope that’s something that matters to you – we’re trying to save the world, after all – but even if it’s not, it’s a cool bonus on top of all the savings!

n addition to everything above – the fair pricing, the transparency, the ethical practices – we also won’t ever, for any reason, turn off your power at night, on weekends, holidays or during extreme weather. Even if your balance goes negative, we won’t disconnect you.

Need a deferred payment plan? We offer one – and don’t have any fees, interest or credit checks associated. The only condition – and our nerdy lawyers made us put this in – is that you have to repay prior to terminating or switching service. But hey, we know you’re good for it.

On the fence about trying us? Have your first three days of energy on the house.

Go ahead, try us out. You’ll want to tell your friends about it. And hey, if everyone starts talking about how great Pogo Energy is next year, you’ll get to say you liked us before we were cool.

Just like that, you’ll have your fastball back.  

Ugh, prepaid electric, right?

Why would anyone want to know how much energy they’re actually using before they have to pay for it? It’s so much more fun to sit back, crank up the heat in your home and roll the dice to see just how much bill shock you can absorb this month.

That mindset is crazy, right? Well, odds are it’s exactly what you’ve been doing. Yeah, yeah, we know, prepaid electricity isn’t for you because prepaid energy companies suck. We’ve all heard about their their sky-high prices, hidden fees and dishonest rates. You’re wise to distrust them. They’ve earned it!

How can Pay as You Go Electricity be so perfect?

However, when done right, pay as you go power (aka prepaid electricity) can really rock! Despite what you’ve been conditioned to think, you can have cheap electricity, that’s 100% clean with no deposit, long-term contracts or hidden fees.

At Pogo Energy, we think it’s high time to kill an antiquated industry, and we believe there’s only one group we can call to help – or, in this case, send an Instagram DM to – millennials.

Millennials Love Prepaid Electricity

Millennials killed [blank] is the new Florida Man – you’re in charge of a fill-in-the-blank, choose-your-own adventure where the outcomes are equally unpredictable and hilarious. Napkins? See ya, we’re just using paper towels now. Applebee’s? Let’s find a local hole-in-the-wall instead. Extravagant diamond engagement rings? No thank you, we have student loans to pay off.

Headlines about millennials’ impact on now-antiquated industries read like obituaries, and each one leaves an impression that they’re acting as some sort of economic Thanos, stopping at nothing to destroy ridiculous and antiquated marketplaces.

Well, millennials, we’re here to help you find the rest of the Infinity Stones – so long as you put those greedy energy companies at the top of your list for the next ones to go.  

Those “Millennials kill traditional power companies” headlines are long overdue, but we’ve been brainwashed into thinking there’s only one way to get electricity: their way. It’s time to fight back, and the best battleground is the great state of Texas where deregulated energy has given you the ability to take control. Novel concepts like affordable energy, no BS (bill shock), treating customers right and transparency are finally within reach here in Texas.

When’s the last time you heard of an energy company treating someone right? (Pogo Energy notwithstanding, with our 4.9+ star reviews!) And at Pogo we’re committed to doing more than just treating our customers right, we treat our planet right, too, with 100% clean energy at no additional cost to you. According to Rice university researchers, Texas is one of the few places in the entire world(!) with enough wind and sun to sustainably power its entire grid. We want to be at the forefront of that, whereas the traditional energy giants (and the dishonest prepaid power companies, too) don’t – or if they do offer clean energy, they charge you a premium for helping to save the world.

That’s not right – and it shouldn’t be the norm. Millennials haven’t just been killing antiquated industries – they’ve been sending a message that confusing, unfair or exploitative business models aren’t going to be around much longer. Energy in Texas should be the next thing on the millennial hit list.

When done right, pay-as-you-go electricity (please don’t call us prepaid) is perfect for taking control away from the giant energy companies and giving it back to the people. For example, we send daily alerts and don’t have any hidden fees, so you always know what your bill is going to look like, and you have the power to come in under your budget by adjusting your energy habits before it’s too late.

Millennials’ spending power has become a threat to companies that don’t wish to adapt and treat their customers with respect – and our goal is to provide that in an industry that’s long been devoid of fairness.

Snap Out of It and Get Prepaid Electricity

It’s time to snap out of it! Ditch that preconceived notion of prepaid electricity and try Pogo. You’ll get transparency, a fair deal, excellent service and the satisfaction of knowing that your money isn’t propping up long-time CEOs of an antiquated and exploitative industry. If you, your friends, and your friends’ friends all snap out of it, well, those exploitative energy giants will feel a different kind of snap.

Thanos Snapping Fingers

Added bonus: if you enroll now, we’ll throw in your first three days of electricity free, so there’s absolutely zero risk.

Long-term? On a bigger scale, with your help, we plan to reshape Texas and ensure that all energy companies – prepaid electricity or not – start acting ethically and sustainably. We could even blaze a trail to a sustainable grid – using Texas’s ample wind and solar potential.

But even if we don’t quite get there this year, we’re at least down to meet our millennial friends for lunch at some place that isn’t a soulless corporate chain with microwaved appetizers. Who’s up for some street tacos?

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